Home Case Studies Torkehub
SaaS / CRM Platform

Torkehub —
Intelligent Customer
Relationships

We built an AI-powered CRM that transforms raw customer interactions into predictive insights — automating follow-ups, scoring leads with machine learning, and giving sales teams a 360° view in real time.

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Lead Conversion
+47%
AI CRM Dashboard
AI Actions / day
12,400+
Industry
SaaS / CRM
Project Type
Web Application
Platform
Responsive Web
Services
AI Integration Full-Stack Dev UI/UX Automation
Year
2023
The Challenge

Problems the client needed solved — fast

The client's sales team was drowning in disconnected spreadsheets, missed follow-ups, and zero visibility into pipeline health. They needed a platform that could think alongside their team — not just store data.

01

Fragmented Customer Data

Customer history, emails, calls, and deals lived in silos across five different tools. Reps spent 30% of their day simply hunting for context before each call.

02

Manual & Slow Lead Qualification

Lead scoring was entirely manual — subjective, inconsistent, and time-consuming. Hot leads went cold while reps chased unqualified prospects.

03

No Automation or Workflow Intelligence

Follow-up emails, task assignments, and pipeline stage updates were all done manually, creating bottlenecks and human errors that cost deals.

Our Solution

8 powerful features, one unified platform

We engineered a full-stack AI CRM from the ground up — combining OpenAI's reasoning capabilities with a clean, fast, and intuitive interface that sales teams actually want to use.

AI-Powered Lead Scoring

Machine-learning models analyze 40+ behavioral and firmographic signals to rank leads in real time, ensuring reps always work the hottest opportunities first.

Automated Follow-Up Engine

AI drafts personalised follow-up emails and sequences based on contact history, deal stage, and response sentiment — sent automatically at the optimal time.

Predictive Pipeline Analytics

Real-time dashboards surface deal velocity, churn risk, and revenue forecasts. Managers get actionable warnings before deals slip, not after.

Call Intelligence & Transcription

Every sales call is transcribed and summarised automatically. AI surfaces objections, action items, and sentiment scores directly on the deal timeline.

Visual Workflow Automation

A drag-and-drop workflow builder lets teams automate multi-step processes — stage moves, task creation, Slack alerts, and webhook triggers — without writing code.

360° Contact Intelligence

Every contact card aggregates emails, calls, LinkedIn activity, notes, deals, and AI-generated relationship summaries in a single, clean timeline view.

Third-Party Integrations

Native connectors for Gmail, Outlook, Slack, Zapier, and 20+ SaaS tools ensure the CRM slots seamlessly into the team's existing stack.

Role-Based Access & Audit Logs

Granular permissions for admins, managers, and reps — paired with tamper-proof audit logs — keep sensitive data secure and compliance-friendly.

Product Screens

Built to be used, not just demoed

AI CRM Dashboard Overview
Main Dashboard & Pipeline View
Contact Intelligence View
360° Contact Intelligence
Analytics & Forecasting
Predictive Revenue Analytics
Tech Stack

Built on a modern, scalable foundation

Every layer of the stack was chosen for performance, developer experience, and the ability to scale to tens of thousands of users without rearchitecting.

Frontend
Javascript jQuery HTML & CSS Bootstrap
Backend & Database
Laravel REST API MySQL
AI & Automation
OpenAI API AI Automation
How We Built It

Our development process

01

Discovery & Scoping

Stakeholder interviews, competitive audit, and a detailed feature specification with prioritised roadmap.

02

UX Research & Wireframes

User journey mapping, low-fidelity wireframes tested with real sales reps, and an iterative design sprint.

03

UI Design & Prototyping

High-fidelity Figma designs, component library, and an interactive clickable prototype for client sign-off.

04

Development & AI Integration

Agile sprints delivering full-stack features, OpenAI integration, and automated pipeline logic in parallel.

05

QA, Launch & Handoff

End-to-end testing, performance tuning, phased rollout, and full documentation with team onboarding support.

Results & Impact

Numbers that moved the needle

Within 90 days of launch, the platform drove measurable improvements across every sales metric the client tracked.

47%

Increase in lead-to-deal conversion rate

3.2×

Faster average deal cycle compared to before

68%

Reduction in manual admin time per rep per week

12K+

AI-automated actions executed daily across the platform

Stronger Sales Forecasting

Management now forecast revenue within ±8% accuracy versus ±35% before — enabling confident board-level planning.

Higher Rep Satisfaction

Internal NPS from the sales team jumped from 22 to 71 after rollout — reps called it "the first CRM I actually enjoy using."

Ready to Scale Globally

Multi-language and multi-currency support unlocked expansion into 3 new markets within 6 months of launch.

Client Testimonial

Straight from the team we built it for

"

"Bajarangisoft didn't just build us a CRM — they fundamentally changed how our sales team operates. The AI scoring and automated follow-ups alone recovered deals we would have otherwise lost. Our pipeline is cleaner, our forecasts are accurate, and my reps spend their time selling, not updating spreadsheets. Honestly the best technology investment we've made in five years."

NM
Naman Malhotra
CEO & Founder, Torkehub

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